Storied Sales

You thought traditional sales training would be enough. But the real issue runs deeper.

Here's the truth about what's killing your conversion rates:

Burnout and energy drain from high stress sales environments before the phone is even dialled
Mental blocks after rejection that compound and kill conviction on the next call
Limiting stories they tell themselves about their leads, their offer, their capabilities
Commission breath and desperate energy that prospects smell from a mile away

Your team is getting stuck in their own heads instead of being present with their prospect. They can't shake the last "no" before the next call. They're telling themselves stories that kill their conviction.

You can have the best scripts in the world, but if your energy is off, you won't close.

The Solution:

We help sales teams fix the #1 thing killing their performance: their own psychology.

Sales is a transfer of conviction and enthusiasm. People feel energy.

You need to get your mind right.

You need to stop telling yourself limiting stories.

You need to show up with full presence.

That's when you close more deals.

High-performance mindset coaching for sales teams.

We deliver immersive, in-person workshops that help your team:

Identify the limiting stories they're telling themselves that kill deals before they start
Rewrite those narratives using proven psychological frameworks
Show up with conviction, energy, and presence that prospects actually respond to
Implement practical protocols to recover from rejection and maintain peak performance

We deliver using story-driven methods that stick. However the real value is getting your team performing at their mental peak instead of getting in their own way.

See How It Works →

Two Complementary Experts in Human Performance

Daniel Hussein - The Sales Professional

Daniel has generated millions in sales revenue across diverse industries, from gut health and personal development to business coaching and real estate. He's seen firsthand that the patterns for top performers are clear and consistent, which has made him a top performer across all these industries.

Here's what his many years in the field taught him: The difference between a good month and a bad month isn't that you learned new tricks or tactics. It's how you showed up. Your state of mind. Your energy.

Besides training with the top sales producers in the world, Daniel got his Graduate Diploma in Psychology to deeply understand the science behind what he was seeing: peak performance depends on getting your psychology right. When you're in the right state, you apply what you already know. When you're not, no amount of tactical training will save you.

That's why he focuses on mindset, not just tactics.

Dan Abraham - The Behavioral Change Expert

Dan spent 10+ years teaching History, Philosophy, and Physical Education to people from all over the world with different backgrounds. But his real expertise isn't in content. It's in understanding how people actually learn, change behaviour, and break through limiting beliefs.

He successfully built a business around the 'Myth-Weaving' framework based on a key principle: we're always telling ourselves stories. About our capabilities. About our prospects. About what's possible. These internal narratives shape everything. How we show up, what we believe we can achieve, whether we take action or hold back.

Dan's work with students and high-level athletes has proved something critical: peak performance isn't just about physical skill. It's about performing at your best under pressure by getting your mind right.

That's why he specialises in the psychology of performance, not just the mechanics.

Together we don't just teach you how to sell. That's the easy part.

You already know that. We're here to help you get out of your own way so you actually execute what you know.

Most sales trainers only teach you tactics because they've had success. Those tactics can be useful. But they're not what drives elite performance.

What drives breakthroughs past your current plateau is knowing how to actually change behaviour. That's our edge.

A Proven Process to Get Your Team Performing at Their Peak

STEP 1: Discovery Call

We get on a call to understand your team's specific challenges, current performance metrics, and what success looks like for you. We'll dig into what's really holding your team back to ensure the workshop is tailored to address your team's actual obstacles.

STEP 2: Pre-Workshop Assessment

We establish baseline metrics, including conversion rates, sales cycle length, deal size, follow up consistency, team morale, and post-rejection recovery patterns. This gives us two things: a clear picture of where mental blocks are hurting performance, and concrete numbers to prove ROI over time.

STEP 3: The Workshop

We deliver a half-day to full-day immersive training at your location. Your team experiences:

The Story Audit: Identifying the limiting narratives killing performance
The Conviction Transfer Method: Showing up with the energy that closes
The Post-Loss Protocol: Recovering from rejection without letting it compound

We don't just lecture. We use story-driven case studies with sound design and cinematic elements that create lasting impact.

STEP 4: Immediate Application

Your team walks out with practical protocols they can implement immediately to drive better results.

STEP 5: Performance Tracking

We track conversion rates and key metrics at 30, 60, and 90 days to document the real ROI of the work. We also gather participant feedback to assess the immediate value and practical application of the frameworks.

STEP 6: Ongoing Support (Optional)

For teams and individuals that want to go deeper, we offer quarterly or half-year programs with ongoing coaching, accountability, and refinement.

Book a Discovery Call →

From Sports Teams to Sales Teams. We Know How to Drive Performance

Our Track Record:

Daniel has closed millions across various industries and has consistently been a top performer in sales. He knows exactly what separates high performers from everyone else, and it's not just knowing what to do. His success has been built on genuine win-wins: helping prospects make better decisions that drive revenue for the business while improving their own outcomes.

Dan has spent years working with students and competitive sports organisations, helping athletes perform under pressure by mastering their psychology. His frameworks have helped athletes break through mental barriers that no amount of physical training could solve. His work proved performance wasn't limited by lack of skill, but by internal narratives that held them back. His frameworks help people rewire those stories.

Now we're bringing that same high-performance mindset work to where it has the most direct revenue impact: Sales Teams.

What You Can Expect:

Here's what the research and our experience shows:

Improved conversion rates when salespeople show up with conviction instead of desperation
Faster recovery from rejection using practical psychological protocols
Reduced burnout through sustainable performance strategies
Better energy and presence that prospects respond to

⭐ The Guarantee

If your team doesn't experience immediate value from the workshop and walk away with practical frameworks they can apply right away, we'll refund 100% of your investment. No questions asked. We're that confident in the quality and impact of the training.

See If This Is Right for Your Team →

This Is for Teams Ready to Break Through Performance Plateaus

You're a Perfect Fit If:

Your sales team knows the tactics but isn't executing consistently
Conversion rates have plateaued and traditional training isn't moving the needle
You're dealing with burnout, low morale, or high turnover
Your team struggles with rejection and lets it affect subsequent calls
You want sustainable performance improvement, not just temporary motivation
You're willing to measure results and track real ROI

You're NOT a Fit If:

You're not open to examining the psychological side of sales performance
You're not willing to track metrics and measure results
You want a motivational boost rather than actionable frameworks your team will actually use
You believe better scripts and techniques alone will fix performance issues
Your team is brand new and needs basic sales fundamentals first

We Don't Compete with Traditional Sales Trainers. We Fix What They Don't Address

Most sales training stops at teaching you WHAT to do. We go deeper to help you GET OUT OF YOUR OWN WAY so you actually execute.

Traditional Sales Training

Assumes execution will follow knowledge
One-size-fits-all approach
Information-based learning
Low retention and application
Fails to drive lasting behaviour change

                    Storied Sales
                    Fixes the mental blocks preventing execution
Customised to your team's specific challenges
Immersive, story-driven approach that sticks
High retention and immediate application
Drives measurable behaviour change and performance improvements

                

When you fix the mindset, get the energy right, and align their psychology, they close more deals. Not because of new tactics or scripts. But because they show up differently.

Frequently Asked Questions

How is this different from traditional sales training?

We go beyond teaching standard sales tactics to fix the psychology that prevents execution. Most training focuses on WHAT to do. We help you get out of your own way so you actually do it.

Do we need to be experienced salespeople to benefit?

You don't need to be overly experienced. We address tactics through the lens of psychology and mindset. What sets us apart is our focus on consistent, high-level implementation. That's where breakthrough performance happens.

How long is the workshop?

Typically half-day to full-day, depending on your needs and team size. We customise the length during the discovery call.

What if we don't see results?

We offer a 100% money-back guarantee. Your team will experience immediate value and leave with practical tools they can apply right away. If not, you get a full refund.

Can you work with remote teams?

Our workshops are most effective in-person. However, for ongoing programs, we can incorporate virtual coaching sessions.

How do you measure results?

We establish baseline metrics (conversion rates, sales cycle length, etc.) before the workshop and track improvements at 30, 60, and 90 days. We also gather participant feedback to assess the immediate value and practical application of the frameworks.

What happens after the workshop?

You can implement the frameworks on your own, or we offer ongoing quarterly and half-year programs for teams and individuals that want deeper support and accountability.

Why should we trust you to train our sales team?

Daniel has closed multiple millions across industries ranging from gut health and real estate to personal development and business coaching. The pattern he discovered across all of them, and what made him consistently top performer, is that mindset drives everything. Technical skills matter, but psychology separates the best from the rest. Dan has spent over a decade helping students and high-level athletes break through personal plateaus through his deep understanding of behaviour change. Together, we bring real-world sales mastery and proven methods for transforming performance.

Get Your Sales Team's Mind Right So They Close With Conviction.